Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
S.E.O. is payback for teenage freaks
Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...
Infographics against infographics
I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn't all good news: along with the gems there are some absolute crimes against infographicality....
Be the e-mailer you wish to see in the world
How many people do you receive e-mail from that you read and reply to every single time? I'm guessing it's just a handful: Your best friend -- the one who sends you short periodic updates with a single recent photo, not the one who sends you weekly 2-pagers. The...
5 commandments for your digital fast this Lent
I'm not really a Lent kinda gal. (It may have something to do with me being Jewish.) But for the past few years, I've felt increasingly Lent-aware, because of the sheer number of people who now seem to give up Facebook for Lent (but then tweet about it), email for...
Tweet if you like to procrastinate
I am always amazed at how much I get done on my focused writing days -- the days when I leave the office and camp in one of the cafés or restaurants where ambient noise helps me concentrate and write, write, write. But it's not my word count that amazes me: it's all...