Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
3 reasons to check out the latest research on social media and food
In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us...
Save your laptop from reclining airplane seats
I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...
S.E.O. is payback for teenage freaks
Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...
Infographics against infographics
I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn't all good news: along with the gems there are some absolute crimes against infographicality....
Be the e-mailer you wish to see in the world
How many people do you receive e-mail from that you read and reply to every single time? I'm guessing it's just a handful: Your best friend -- the one who sends you short periodic updates with a single recent photo, not the one who sends you weekly 2-pagers. The...