Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Another setback for political science
Yesterday I finally received my doctorate. The actual piece of Latin-inscribed paper showed up at my door care of Fedex (classy move, Harvard!), officially licensing me in the practice of political science. Yesterday was also the deadline for submitting proposals for...
North American Summit on Citizen Engagement: Day 3
As posted on Cairns: Our last day began with a panel of elected politicians discussing the role of civic engagement in their work. Listening to their experiences and comments, I was struck by how much of the burden of civic engagement seems to be laid at their feet....
The 49th Parallel looms large at the North American Summit on Citizen Engagement
As seen on Cairns: I spent the bus ride up to Whistler doing a Q&A session on the Canadian legislative process for an American visitor. He was – like many Americans I’ve met – more apologetic than necessary for his lack of knowledge about Canadian politics. I’m...
The North American Summit on Citizen Engagement: Day 1
As posted to Cairns: Today was the first day of the North American Summit on Citizen Engagement, sponsored by The Whistler Forum for Dialogue. It’s a remarkable gathering of experts, practitioners and thoughtful commentators in the field of public engagement and...
Better than Blogging?
As seen on Cairns: In the course of writing a recent story on e-campaigning, I had an interesting conversation with Michael Cornfield about the blogging phenomenon. Michael is the politics guy at the Pew Internet and American Life project, and a great source of wisdom...