Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Evaluating civic engagement projects
A recent discussion on DO-Consult turned to the question of how we can evaluate the success of electronic citizen engagement projects. One list member pointed out that the issues probably aren't too different from the challenges of evaluating off-line engagement...
Online training course for eModerators
The UK's Hansard Society is offering a training course for eModerators. The course begins on January 17, 2005, and will take place entirely online. It runs over a five week period, during which participants will need to spend about 5 hours per week online. It will...
Government RSS, push and pull
Wired has a story on how the US government is using RSS as a tool for communicating with the public. This is great news, since RSS is a nice way of bridging "push" and "pull" (remember how trendy that distinction used to be?) The Wired story links to RSS Gov, a web...
Headlines that prove the world is ending soon
'The Official Halo 2 Strategy Guide' Has Biggest Random House, Inc. First-Day Sale Since Clinton's 'My Life'
Beyond the electronic whiteboard
As seen on Cairns: Nothing too new about electronic whiteboards as a collaborative tool (see, for example, this experiment from Colorado). But the InterWrite MeetingPad creates a new range of options. It's a wireless, handheld tablet that uses Bluetooth to communicate...