Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Visualizing change
Friends Ben Banky and Linda Rae pointed me to a web site with amazing panoramas of Vancouver's changing urban landscape, 1978 to 2003. It's a terrific example of how somewhat abstract issues like urban planning can be given an immediate and apprehensible visual...
A quick view of e-consultation
I just came across a very succinct take on the advantages of online consultation. It's from a 2003 paper Beyond Civil Society: Public Engagement Alternatives for Canadian Trade Policy (PDF) by Josh Lerner. Here's how he summarizes the case for e-consultation: Online...
Is podcasting the death of discourse?
Tod Maffin sees podcasting as a way of letting people create “vertical” audio feeds; instead of listening to general interest radio shows like As It Happens, listeners can create their own personal streams of audio, based on their own particular interests. This is just the kind of scenario that makes Cass Sunstein worry about the future of democratic discourse.
Wiki-love
...but the joy of Wiki is that I got to fix the misleading instruction myself, right away.
Down for maintenance
Kudos to the team at Wordpress for their foolproof scheme for backing up Wordpress databases before upgrading. Did I say foolproof? Let me be the fool to take that back. If you're missing all the juicy e-engagement news that's usually here -- not to mention the usual...