Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Down for maintenance
Kudos to the team at Wordpress for their foolproof scheme for backing up Wordpress databases before upgrading. Did I say foolproof? Let me be the fool to take that back. If you're missing all the juicy e-engagement news that's usually here -- not to mention the usual...
Yak shaving etymology
I've finally done something to earn true geek credentials. No, not writing my own applescript (not that hard, actually). Not installing and terminating my own in-wall ethernet network (with brilliant foresight, just 6 months before wireless went consumer-grade). Not...
Conference on Online Deliberation: Stanford, May 2005
The 2nd Conference on Online Deliberation: Design, Research, and Practice will be held May 20-2005 at Stanford University. (Full disclosure: I'm on the organizing committee). The call for proposals asks for abstracts by March 15. A peek at some of the details: We...
Technological leapfrogging
I have a story in today's Toronto Star on Leapfrogging the Technology Gap. The story looks at communities or even whole countries in the developing world that are using information and communication technologies to leapfrog directly from being an agricultural to an...
From diatribe to dialogue
It's been an exciting 48 hours here on alexandrasamuel.com. It's been swell hearing from all the folks who were shocked, outraged or otherwise engaged by my digressions (in November, and this week) on the subject of Condoleezza Rice's political science career, but I...