Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Drupal and Civic Space
I’ve been checking out Drupal, a web-based content management system that could provide an interesting platform for online engagement projects (especially those with a limited budget — Drupal is open source).
For those who don’t know Drupal, it describes itself as a “dynamic web site platform which allows an individual or community of users to publish, […]
Academic IP rights
Lawrence Lessig has drawn a line in the sands of intellectual property. He declares today that: I will not agree to publish in any academic journal that does not permit me the freedoms of at least a Creative Commons Attribution-Noncommercial license. I couldn't be...
Today’s bookmarks
I'm trying a new tool that automatically adds my latest bookmarks to this blog via del.icio.us. (I'm user Alexandra Samuel.) I actually manage my bookmarks with Spurl, a terrific social bookmark system that integrates nicely with del.icio.us but has a more...
Pew Report on 2004 Campaign
Shared bookmarks for del.icio.us user Alexandra Samuel on 2005-03-08 Pew Report on the Internet and Campaign 2004: The Pew Internet & American Life project released its report on the 2004 election campaign this week. Michael Cornfield's pithy summary reports helps...
New Communications Forum 2005: Blog University
Snip: Whether it’s the latest news leak, a new outlet for more traditional media, or a discussion about politics, technology, business trends, or a global occurrence, blogs are rapidly becoming an important part of online and in-person discourse. As media companies begin to adopt ways to accommodate this new medium, corporate blogs and blogs authored by individuals are finding a place in this growing online community.
New Communications Forum is an intensive new conference series specifically designed to bring journalists and marketing and PR professionals together to learn how to use new media tools such as blogs, wikis, RSS feeds and podcasting for media communications, corporate branding, marketing communications, public relations and employee communications initiatives. It will provide you with an in-depth, hands-on exploration of the future of communications.
NewComm Forum Europe 2005 will be held on April 5-6, 2005 at Eurodisney in Paris, France