Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
New Communications Forum 2005: Blog University
Snip: Whether it’s the latest news leak, a new outlet for more traditional media, or a discussion about politics, technology, business trends, or a global occurrence, blogs are rapidly becoming an important part of online and in-person discourse. As media companies begin to adopt ways to accommodate this new medium, corporate blogs and blogs authored by individuals are finding a place in this growing online community.
New Communications Forum is an intensive new conference series specifically designed to bring journalists and marketing and PR professionals together to learn how to use new media tools such as blogs, wikis, RSS feeds and podcasting for media communications, corporate branding, marketing communications, public relations and employee communications initiatives. It will provide you with an in-depth, hands-on exploration of the future of communications.
NewComm Forum Europe 2005 will be held on April 5-6, 2005 at Eurodisney in Paris, France
Visualizing change
Friends Ben Banky and Linda Rae pointed me to a web site with amazing panoramas of Vancouver's changing urban landscape, 1978 to 2003. It's a terrific example of how somewhat abstract issues like urban planning can be given an immediate and apprehensible visual...
A quick view of e-consultation
I just came across a very succinct take on the advantages of online consultation. It's from a 2003 paper Beyond Civil Society: Public Engagement Alternatives for Canadian Trade Policy (PDF) by Josh Lerner. Here's how he summarizes the case for e-consultation: Online...
Is podcasting the death of discourse?
Tod Maffin sees podcasting as a way of letting people create “vertical” audio feeds; instead of listening to general interest radio shows like As It Happens, listeners can create their own personal streams of audio, based on their own particular interests. This is just the kind of scenario that makes Cass Sunstein worry about the future of democratic discourse.
Wiki-love
...but the joy of Wiki is that I got to fix the misleading instruction myself, right away.