Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The Blog Therapist is in
How can I integrate my new blog with this one? Can I run a WordPress blog on a Drupal site? What should I do when my husband's blog outranks mine on Technorati? These are the dilemmas that require the help of the.... On the strength of his winning answers to these...
Attention, listeners!
The folks over at Technorati have come up with a proposed XML standard, dubbed Attention.xml, aimed at ranking RSS feeds (like those generated by blogs) so that all us poor overwhelmed blog readers can make better, smarter, more efficient choices. Check out what it does with your own list of blog subscritions here.
E-democracy and egovernment tags – DoWire.Org
Steve Clift has set up a wiki page for e-democracy and e-government tags, following up on my call for a common tag taxonomy.
If you work in the e-democracy or e-government field, please visit this page to add any tags or keywords that you use for tracking bookmarks or blog posts in this area.
Tagging e-democracy
This week’s challenge: coming up with a common set of e-democracy tags for all of the e-democracy bloggers and bookmark collectors out there.
For those new to the tagging concept, here’s a brief intro: In the process of setting up Diablogue, I’ve been exploring the world of social bookmarking and tagging. Social bookmarking systems (like del.icio.us, […]
Drupal and Civic Space
I’ve been checking out Drupal, a web-based content management system that could provide an interesting platform for online engagement projects (especially those with a limited budget — Drupal is open source).
For those who don’t know Drupal, it describes itself as a “dynamic web site platform which allows an individual or community of users to publish, […]