Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
One Damn Thing After Another
Rob Cottingham's blog, a terrific and wry source of info and analysis on Canadian politics. <i>Full disclosure: he's not only a brilliant speechwriter and political commentator, he's also my husband.</i>
Gnomedex 5.0
The next mega-gathering of West Coast bloggers, coming up June 23-25 in Seattle. Looks to be a great way to connect with the latest thinking on blogging, tagging, social software and all those other Web 2.0 buzzwords.
BlogherCon 2005
The first BlogherCon — a blogging conference for women — is planned for July 30, 2005 in Santa Clara California. The schedule of events will be announced May 1.
Rad Geek’s Projects » FeedWordPress
I've been exploring the wonderful world of RSS aggregation for the past few months. (RSS newbies, check out the Wikipedia introduction.) I wanted to go beyond aggregating content for my own use, into the realm of aggregation as a way to support the blogging process....
Online engagement: strength in numbers
The Canadian Policy Research Network has released a new paper called “Democracy — Updating the Owner’s Manual” by Mary Pat MacKinnon, the Director of CPRN’s Public Involvement Network.
The paper provides a very useful introduction to citizen engagement, informed by CPRN’s own extensive experience in engaging over 2,000 Canadians in public dialogue. Mary Pat suggests […]