Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Digital era records management
I recently heard from Sarah Demb, a fellow Canadian now working with the International Records Management Trust in London. The IRMT fills an interesting niche in the governance world:
The Trust was set up in 1989 to help develop new strategies for managing public sector records. Records are so fundamental to democracy that governments and international […]
Pew Internet & American Life Project
Michael Cornfield of the Pew Internet & American Life Project notes an important newconsultation on Internet campaigning:
The Federal Election Commission opens public comment for sixty days on Monday, April 4 regarding its plan to renovate the online space for national politics.
The FEC’s proposals include provisions addressing online advertising and blogging, both major forces in the […]
Italy gets 57 new e-democracy projects
Information Policy reports that the Italian government is boosting its support for e-democracy:
The government will contribute a total of EUR 9.5 million to selected e-democracy initiatives at regional and local levels.
Tag my desktop — please
And the tagging obsession continues. Thanks to Travis Smith for pointing me towards Larry Borsato’s comments on why we don’t tag our desktop. His post is a response to Kevin Briody’s call to tag your desktop. Kevin asks:
Why can’t we tag documents? And file shares? And intranet sites? Then tag communications: emails, Messenger contacts, […]
Tag my desktop — please
And the tagging obsession continues. Thanks to Travis Smith for pointing me towards Larry Borsato's comments on why we don't tag our desktop. His post is a response to Kevin Briody's call to tag your desktop. Kevin asks: Why can’t we tag documents? And file shares?...