Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Read/Write Web: How To Subscribe To Topic Or Tag RSS feeds
A nice summary of different options for creating RSS feeds for searches you want to access on an ongoing basis. Includes pubsub and technorati, among others.
Contentious » Furl and Del.icio.us: Almost Perfect Together
This blog post outlines one workflow for using Furl and del.icio.us togther, treating Furl as a personal archive and del.icio.us as a way of sharing resources. It’s an interesting reflection of the strengths and limitations of each tool: Furl is certainly a better option for archiving and retrieval purposes, while del.icio.us is far more powerful as a social and collaborative tool. It’s also a reminder of why Spurl is uniquely valuable for its combination of archiving and sharing functions: by facilitating both personal archiving and social bookmarking via del.icio.us, it allows personal information management to be integrated with collaboration. This seems like a much more realistic way of making collaboration a natural part of workflow, since it makes sharing a byproduct of work effort rather than another item on the to-do list.
Garrick Van Buren .com » Technorati & Del.icio.us Tag Maker for MarsEdit
This AppleScript lets you link any text selected on your computer to its corresponding Technorati or del.icio.us tag page.
South African Blogs
Africa is blogging, too. South Africa is leading the way, with more than 3 million unique users visiting South African blogs every month. High profile South African blogs include Commentary – which focuses on topics like race relations and economics – and Human vs. Nature, an earnest environmental issues weblog. The country […]
The Moderator’s HomePage
An extensive set of resources covering both the technologies and techniques of online faciliation and moderation. Many of these resources are quite dated, however.