Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Quick Online Tips: The Great Flickr Tools Collection
The Great Flickr Tools Collection: From Quick Online Tips — the people who brought the world the del.icio.us tools collection — an equally fabulous collection of tools to make your all-Flickr lifestyle that much better. Flickr is a terrific photo sha…
Canadian Conference on Dialogue and Deliberation (C2D2)
The first-ever Canadian Conference on Dialogue and Deliberation is scheduled for October 27-30 in Ottawa. The web site is now online with lots of opportunity for further input into the conference agenda.
15 things you can do with RSS (it was supposed to be 10, but I got carried away) – Tim Yang’s Geek Blog
Tim Yang’s list of fifteen things to do with RSS is the blog meme of the week. Only fifteen! What does he do with all the hours left over?
Keep an eye on this space for many more — today’s posts re: Feedster should give a few hints.
Kitsilano with Character: Your Home in Vancouver
It's official: we're now planning our move to Toronto, aiming for August 05. As a result our FABULOUS house is up for rent or exchange — and our ideal situation is to find some charming soul in Toronto who will trade houses with us for some extended peri
More kudos for Feedster
Another great discovery: Feedster lets you create a feed based on a search that is limited to the feeds listed within a given OPML file. An OPML file is better known as a blogroll -- basically list of RSS subscriptions (such as the one created by Bloglines when you...