Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Tagsurf
Found another tag-enabled site. Sooner or later I’ll have to stop keeping track of the emergence of each tag-supporting web site, but for now, they are few enough to note as they appear.
Welcome to Tagsurf. Tagsurf is a new type of online message board…
Delicious Linkbacks
Delicious Linkbacks is a must-have for any del.icio.us user. Install Linkbacks into your toolbar (via drag 'n drop -- a five second job) and click to see how any web page you visit has been bookmarked by other del.icio.us users. This is a GREAT tool in the war on tag...
NerdTests.com Fun Tests – Nerd Quiz
I am heartbroken to discover that I only rate as semi-nerdy. I think the problem is that my nerdiness is restricted to tech nerdiness rather than general science nerdiness (on which front I score pathetically low). I'll keep my eye out for something that tests...
ctrl-ault-del ” Blog Archive ” Salon and Technorati
Salon now features Technorati trackers that tell you who is blogging in response to any given Salon story. This would be a great feature for lots of sites.
ctrl-ault-del » Blog Archive » Salon and Technorati
Salon now features Technorati trackers that tell you who is blogging in response to any given Salon story. This would be a great feature for lots of sites, and while I can imagine some workarounds that would allow sites to effectively achieve this, the…