Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 tools that tap the power of blogs
Blogging has been a hot topic here at OD2005. While there’s a lot of interest in blogging as a tool of public conversation, there’s also a lot of skepticism about the quality of information and discourse on blogs.
In my own presentations I have talked both about how to use blogging as an engagement tool and […]
Make blogging part of your workflow
For all my tagging evangelism, I've been enigmatic and elusive about how I myself use tagging to be a better blogger, a better worker, and a better human being. But the whole reason I've become such a tagging fanatic is because it's allowed me to dramatically...
The Annotated New York Times
Michael Weiksner of E-ThePeople showed us a site called The Annotated New York Times, which shows what people are saying about the NYT on the blogosphere. It’s a lot like what Salon is doing with Technorati.
My presentations at the Online Deliberation 2005 Conference
I’m presenting on two different panels at OD2005. My main paper (in room 380x at 2:40 on Saturday) is on “Found” Enagement: Lessons from Hacktiivsm and Blogging. I’ll be talking about the increasingly fuzzy boundary between formal consultation and spontaneous activism, and how online deliberation can learn to incorporate spontaneous participation the way offline […]
RSSMix
Combine a whack of RSS feeds into a single uber-feed.