Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Customize your WordPress Dashboard
Tonight, Rob and I crossed a marital and technological threshold with our collaborative creation of an enhanced version of one of the files in Matt Good and dr Dave's excellent X-Dashboard plugin for WordPress. X-Dashboard allows users to customize the WordPress admin...
About those nice comment lines
Didn't we tell you to change the RSS feed specified in dev_feed.php to your own choice of feed?
Now that you are logged in, here are a few things you can do:
Write a blog entry. Click on “Write” to post a story to the blog. Enter your text in the “title” and “post” fields. Choose the appropriate category (or categories) from the right-hand site of the screen. Click “publish” to post it to the blog immediately, OR “save as...
OD 2005 Blog
I’m heading to Stanford this week for the 2005 Online Deliberation conference. I’m currently setting up a conference blog that puts some of my recent investigations into tagging to work as a tool for collaboration and dialogue among conference participants.
OD2005
Tag aggregation
I've created a category in this blog called OD2005 and I'm experimenting to see which blog search engine picks it up first.