Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The Annotated New York Times
Michael Weiksner of E-ThePeople showed us a site called The Annotated New York Times, which shows what people are saying about the NYT on the blogosphere. It’s a lot like what Salon is doing with Technorati.
My presentations at the Online Deliberation 2005 Conference
I’m presenting on two different panels at OD2005. My main paper (in room 380x at 2:40 on Saturday) is on “Found” Enagement: Lessons from Hacktiivsm and Blogging. I’ll be talking about the increasingly fuzzy boundary between formal consultation and spontaneous activism, and how online deliberation can learn to incorporate spontaneous participation the way offline […]
RSSMix
Combine a whack of RSS feeds into a single uber-feed.
del.icio.us feeds my vanity
We spend a lot of time using the Internet as a mirror. A lot of the time we use it as a big mirror that helps us see the people who think like us or talk like us or dress like us. Many web tools succeed by helping us focus that big mirror down towards a reflection...
Today in the Toronto Star: Tagging
My piece on tagging finally appeared in the Toronto Star today, after a long struggle to make the tagging phenomenon both accessible and meaningful to a general audience. Since the final story had to be edited significantly due to space limitations, I'm posting the...