Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Introduction for Alexandra Samuel
I’m Alexandra Samuel. I run Dialogue Networks, a consulting practice that specializes in online dialogue and public engagement. This work has spurred my tagging explorations in a few ways. It began as a practical challenge of managing bookmaks across multiple machines and platforms. But it didn’t take long to jump from personal value to […]
BC Goes DC
The BC Citizens’ Assembly is taking its experience on the road. The New America Foundation is hosting a discussion next week titled Can the U.S. Take Lessons from a Canadian Experiment in Democracy?. It will be held Tuesday, June 7 at 3:30 PM at the New America Foundation, 1630 Connecticut Ave, 7th Floor, Washington DC. […]
Furlitis?
A little mystery at Furl, when searching for tag-specific pages defined by multiple tags. The page http://furl.net/furled.jsp?topic=blog+canada includes one link. The page http://furl.net/furled.jsp?topic=canada+blog contains no links. Clearly, both pages should be...
What a difference 2 years makes
Today I spent some time looking around for server-side RSS aggregators that would give me more configuration options than I can get in Bloglines. In the course of my travels I came across this interesting snippet, dated March 4 2003: I looked at a couple of RSS...
e-Engagement Tools That Fit
Organizations have tremendous cultural variations that need to be considered when designing an e-engagement plan or selecting e-engagement tools. E-engagement will be most successful when it’s based on tools that fit with the way an organization approaches technology and with the way it approaches engagement. Since organizations may approach internal (employee) engagement differently […]