Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Furlitis?
A little mystery at Furl, when searching for tag-specific pages defined by multiple tags. The page http://furl.net/furled.jsp?topic=blog+canada includes one link. The page http://furl.net/furled.jsp?topic=canada+blog contains no links. Clearly, both pages should be...
What a difference 2 years makes
Today I spent some time looking around for server-side RSS aggregators that would give me more configuration options than I can get in Bloglines. In the course of my travels I came across this interesting snippet, dated March 4 2003: I looked at a couple of RSS...
e-Engagement Tools That Fit
Organizations have tremendous cultural variations that need to be considered when designing an e-engagement plan or selecting e-engagement tools. E-engagement will be most successful when it’s based on tools that fit with the way an organization approaches technology and with the way it approaches engagement. Since organizations may approach internal (employee) engagement differently […]
10 tools that tap the power of blogs
Blogging has been a hot topic here at OD2005. While there’s a lot of interest in blogging as a tool of public conversation, there’s also a lot of skepticism about the quality of information and discourse on blogs.
In my own presentations I have talked both about how to use blogging as an engagement tool and […]
Make blogging part of your workflow
For all my tagging evangelism, I've been enigmatic and elusive about how I myself use tagging to be a better blogger, a better worker, and a better human being. But the whole reason I've become such a tagging fanatic is because it's allowed me to dramatically...