Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
e-Democracy skills training
I was part of a break-out group discussion today on making online deliberation tools accessible. We discussed three facets of this challenge: tool design, user training, and motivating participation. Our conversation began and ended with user training issues, becuase...
Online tools for ODDC: URLs
I'm in Minneapolis for the Deepening Online Deliberation workshop hosted by the Online Deliberative Democracy Consortium. We had a terrific conversation today about some of the tools available for online deliberation and for collaboration among deliberation...
Ambush kills U.S. troops in Iraq
Snip: The suicide car bomb and ensuing small-arms fire killed at least two Marines and four others were missing and presumed dead. At least one woman was killed, and 11 of the 13 wounded troops were female.
The ambush late Thursday also suggested Iraqi insurgents may have regained a foothold in Fallujah, which has been occupied by U.S. and Iraqi forces since they regained control of the city from insurgents seven months ago.
The women were part of a team of Marines assigned to various checkpoints around Fallujah. The Marines use females at the checkpoints to search Muslim women “in order to be respectful of Iraqi cultural sensitivities,” a military statement said.
The demise of Technorati politics?
What's missing from the new and improved Technorati? It seems as if their overview ofpopular blog conversations still includes movies, books, and the top 100 -- but where is their politics page? Until the redesign, Technorati was home to a nifty slice of political...
Where social software meets social activism
A lot of my recent reading and thinking has focused on how social software -- community-building online tools like blogging, wikis and social networking -- effect small-p political change by allowing groups to self-organize more easily and powerfully. Today, Wired has...