Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Kudos to Fido
Within a few days of my post, Fido responded with a 100% perfect solution: The $50 GPRS Unlimited bundle was added to your account. It was possible to do so as we have not yet fully converted to our new Billing platform - thankfully. The usual condition is that...
Scratching at Fido’s door
29 days into my love affair with an unlocked Treo and I have discovered why it's nice not to be married to any one cell phone carrier. I made the leap into wireless, thinking that Fido's unlimited data plan offered a net; they've since pulled the plan, though existing...
Why have one home page when you can have ten?
Just discovered a very cool Firefox feature. If you have several web pages open in tabs, and then click Peferences/General in order to set your home page, Firefox gives you the option of setting your home page to "current pageS". So if you like to check your bank...
Speed feeding
Part of the plan with the telecentre.org ecosystem is to bring relevant content into telecentre.org sites using RSS. In the case of event sites -- like the Capetown site that is the very first telecentre event site to get up and running -- we'll use special tags...
Event blogging with Drupal
This is Information Society Week in Capetown, and one of the events taking place is the first telecentre.org workshop to use the new Drupal-based event platform that I've helped develop. The good folks at Bryght have set us up with a freelinking module that lets...