Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Coding for deliberation
One of my favourite organizations working on dialogue and deliberation challenges is the National Coalition for Dialogue and Deliberation (NCDD). They've done a great job of building community among people doing civic engagement, dialogue and deliberation work, and...
In search of the perfect host
Rob and I seem to be in the market for a new web host. We've been delighted with our current hosts, Ace of Space, but as our site and domain empire expands, it's beginning to look like it would be economical for us to get a hosting package that allows unlimited...
You got your Treo in my custom RSS feed
I've been talking a lot about RSS on this site for some time now. And lately I've been talking about Treos too. Now you can have both great flavours in one thanks to this little demo of how the best sources of custom RSS feeds can help you find everything you want to...
Rob Cottingham » A little something for the Getting Things Done crowd
OK, Getting Things Done fans: my extremely witty and brilliant husband has got a must-see web page: Rob Cottingham » A little something for the Getting Things Done crowd
My kingdom for a link*
Rob thinks my new comment form is lame and desperate. I say, maybe he would reassert some claim to even participating in our rank war if he actually deployed a little strategy himself. As any politician knows, you've got to ask people for their vote. And any...