Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Why have one home page when you can have ten?
Just discovered a very cool Firefox feature. If you have several web pages open in tabs, and then click Peferences/General in order to set your home page, Firefox gives you the option of setting your home page to "current pageS". So if you like to check your bank...
Speed feeding
Part of the plan with the telecentre.org ecosystem is to bring relevant content into telecentre.org sites using RSS. In the case of event sites -- like the Capetown site that is the very first telecentre event site to get up and running -- we'll use special tags...
Event blogging with Drupal
This is Information Society Week in Capetown, and one of the events taking place is the first telecentre.org workshop to use the new Drupal-based event platform that I've helped develop. The good folks at Bryght have set us up with a freelinking module that lets...
This is your brain in binary
As part of my ongoing quest to find a Mac counterpart to the Personal Brain (thanks to Jerry Michalski for ruining my life with his software demo) -- and as part of my re-evaluation of all my productivity apps in the wake of my Treo purchase -- I have been playing...
Movie Central digs me out from Six Feet Under
Today's online customer service award goes to Movie Central --- that's the (Western) Canadian equivalent of HBO. I emailed the address listed on their web site last Monday (August 8th), as follows: Subject: Six Feet Under season 5 hi, I've somehow missed Season 5 of...