Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Hats off to the BCTF

Hats off to the BCTF

by | Oct 21, 2005 |

The BC Teachers' strike hit home today, with CUPE picketing in support of the teachers even as some prospect for reconciliation has emerged. Our daughter's daycare was closed so that staff could respect CUPE's picket lines. But I have to admit that despite the...

Aggregation as an endless loop

Aggregation as an endless loop

by | Oct 10, 2005 | ,

Here's a challenge for wiser RSS-wranglers than I: as aggregation becomes a more widely used tool for populating web sites, how do we prevent RSS feeds from being cluttered with multiple identical posts? I was just looking at the Technorati tag page for net2, where a...

Community goes corporate

Community goes corporate

by | Oct 7, 2005 |

Boyd Neil of Hill & Knowlton has written a very kind and thought-provoking post in response to the launch of Social Signal. Boyd's observation is that corporate communicators have a lot to learn from social movements and community activists about how to use the...