Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Web 2.0 glossary
I'm looking forward to the upcoming Nten conference, where I'll be part of a panel on Blogging, tagging, flickring for the cause. As background info for Nten participants, I put together the following glossary of "Web 2.0" terminology. What's Web 2.0? Well, it's...
Social Signal in nonprofit blogging story
Today's Oakland Tribune features a story about nonprofit blogging. I'm quoted, but what's really exciting is that this is (I think) the first print reference to Social Signal
About this site
As you’re poking around the Social Signal web site, you might notice the cluster of red words in the right-hand sidebar. This cluster is called a "tag cloud". It represents all the tags that we use on this site: the keywords that we’ve assigned to different pages or blog posts to indicate what each story is about.
Our tag cloud is a visual representation of the range of content on the site. The tags that appear in the biggest letters are the tags that we write about a lot (like "SocialSignal" or "SocialBookmarking"). The smaller tags (like "blogher" and "workshops") link to topics that we’ve only written about once or twice.
You can click on any tag to see all the stories we’ve written about that topic — so the tag cloud is a handy way to navigate the site, as well as a quick picture of what we’re thinking about.
We decided to use a tag cloud as one of the main ways to navigate our site because tags are so central to the kind of work we do. For many of the projects we work on — especially web projects that build online communities by linking multiple web sites — tags are central to how information is organized, circulated, and discovered.
We think tagging is one of the most exciting ways for people to work together online. We hope that our tag cloud will be a fun way for you to explore how tagging works as a way to organize and link information thematically. And we hope you’ll use our tag cloud to learn more about tags and about tag-enabled services like social bookmarking and del.icio.us.
Online Community session at NetSquared North
Our first session at NetSquared North today covers online community engagement. We've started by sharing stories about online community projects we're working on now, including: Your Kamloops (Arjun Singh) site, blog, and mailing list largely one-way tools: typepad...
Live blogging today from NetSquared North
We’re live blogging today from NetSquared North, a gathering of folks interested in non-profit technology issues who are in town for the Northern Voice blogging conference. Check out the NetSquared North wiki here.
Our opening session decided on four topical discussions for the day:
10:10-11:20: Online community-building: blogging and beyond
1:00-2:05: Top 5 non-profit technology needs and the best practices for addressing them: non-profit capacity-building