Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Hola, Hola Churro!
We just discovered a new favorite spot: Hola Churro on Broadway east of Balaclava. Their Mexican food is delicious, reasonably priced, and offers great options for our special needs team of wheat-free/dairy-free eaters (yum, tamales!) and vegans (yum, mystery vegetarian dish!) Best of all, we discovered that they have free wifi, so we've added them to this list of Vancouver cafes with free wifi.
But there just aren't enough cafes offering that crucial combination of good food, vegan options, cheap convenient parking, clean bathrooms, power outlets and most crucially, free wifi. So if you have a favourite spot that has everything except the free wifi, encourage them to add wifi.
Hey…should we start something that would let us all collectively lobby for free wifi? Maybe we could make print-em-yourself business cards that us would-be-wifi-ers can leave (along wtih a generous tip) to let a restaurant know we want them to go wifi?
How about bylaws that are geared to specific decibel levels?
Because I'm guessing not all motorcycles are as loud as the vintage bike our neighbour restored and used to warm up outside our window at 6 am.
The dirty truth about extended warranties
See my update on how London Drugs resolved this situation. I know, I know...extended warranties are a scam, a way for electronics stores to up the profit margin on consumer electronics sales. But when our Olympus camera blew a pixel after less than two years, we...
5 ways blogging can change the world
By making it possible for just about anyone with a web connection to create their own online content, blogging has radically democratized content creation and personal publishing. More people can now communicate a message to the world than at at any time in human history. But how can that make the world a better place? This post shows 5 ways.
Home owners against the bubble
Miraculously enough, we bought a duplex in Vancouver back when housing prices were merely high (as opposed to their present level, which is absurd). But that doesn't mean we have a stake in keeping housing prices high; if anything, our interest lies in seeing the bubble burst, too.
But wait, you think: don't all us home owners have a stake in keeping prices high? Only if we're planning to get out of the market all together. Speaking personally, when we sell our house it will be so that we can buy another house in Vancouver, so it doesn't matter to us whether we're buying and selling for thousands or millions — we'll end up with the same size mortgage either way.
That's not to say that we're unaffected by the market bubble. On the contrary, high housing prices hurt home owners too. They push our friends into neighbourhoods that are far away, so we see friends less often. They encourage people to move out into the 'burbs, which means more cars on the road and more smog. They push talented people doing crucial comunity service jobs into jobs with higher incomes, so they can afford crazy mortgages.
But the most crucial way that high housing prices hurt home owners is by hurting non-home owners. When our community becomes too expensive for an ever-larger number of people to buy into and put down roots, it pushes many groups of people right out of the Lower Mainland and makes our community ever more homogeneous and boring. Do we really want to live in a community where you have to be a millionaire to have a home? No way.