Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Change the web, change the world
How we experience the Internet in our daily lives — whether we experience it as a dehumanizing void in which e-mail replaces face-to-face interaction, or as a meaningful community in which we discover new commonalities and connections — is a choice we make every day, with every message we send or browser page we load. Those choices can add up to personal and social alienation, or personal and social transformation.
Vendetta of the month: Christmas (cancelled)
This month’s vendetta: Christmas. Why Christmas? The fact that my Christmas vendetta has to begin on November 6th should say it all. This holiday could be the poster child for scope creep. It starts out as a nice little religious holiday, sing some songs and have a big meal with your friends, and now it’s an entire season.
5 ways to shape the soul of the Internet
We can direct the Internet’s flow towards our most craven instincts (spam, porn, gambling) or towards our vision of what the world can be like (online volunteering, e-giving, digital art). Just as the soul of money, or the role of money in the world, is the product of individual decisions as well as systemic forces, the soul of the Internet can be shaped by how we individually engage with the online sphere.
WANTED: Integration between Remember the Milk and Basecamp
I've been looking into options for improving task management with Basecamp, given my frustration with Basecamp's lack of due dates or task details.
Change status: Facebooking and Twittering for a new world
How to use status updates — like the ones you post to Facebook and Twitter — to help drive social change.