Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The next chapter: Emily Carr University
I’m thrilled and honoured that I have been invited to join Emily Carr as the Director of the Centre for Moving Interaction. For the next two years, I’ll work with the students and faculty of Emily Carr to develop research programs that engage BC tech companies in exploring new opportunities for — and applications of — digital creativity. And as part of that work, I’ll do research that digs deeper into the strategic and social implications of social media.
The geek’s guide to child-proofing: how to keep your tech safe from baby
With the wisdom earned from six years’ of childraising, two destructive children and four or five figures’ worth of maimed technology, I’d like to weigh in on the neglected side of childproofing. Because once you’ve figured out how to keep your baby safe from your stuff, it’s time to figure out how to keep your stuff safe from baby.
Nonprofit technology starter pack
This is the third part of a 3-part post. The first part covers collaboration on nonprofit technology, and the second part lists 9 questions to ask before starting a nonprofit technology project. Whether you're getting started in nonprofit technology, or you've already...
9 questions to ask before starting a nonprofit technology project
Whether you’re a tech professional who wants to lend your time to a good cause, or an NGO that needs a new web site, your online efforts can benefit not just one organization, but many organizations facing similar challenges and opportunities. These 9 questions will ensure your nonprofit project has the maximum impact.
Collaboration on nonprofit technology in academia and beyond
I'm currently attending the International Digital Media and Arts Association's annual conference, which primarily draws academics who work and teach in digital media. This afternoon's panel on Innovations in Teaching/Learning: Public Service/Civil Engagement...