Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Even in a virtual world, where you live still matters
One of the fantasies that comes from living online is that it doesn't matter where you are based if you're hooked into the net. But in the process of disentangling my online address book -- arguably essential to living life online -- I came across a great interview...

Making time for creative expression online
Pur time online doesn’t have to pull us away from what really matters. The pursuit of creative self-expression is one that the web makes vastly more accessible.

On Oprah.com: 6 ways to be a better parent online
If it takes a village to raise a child, that village no longer needs to be defined by the place you happen to live. This post for Oprah.com shows how to find online support to help you be a better parent online and offline.

Getting to know you in the age of Google
I ask digital anthropologist Brynn Evans to weigh in on the etiquette of googling new acquaintances — before or during a meeting.

The Tantalizing Promise of Social Search
Of all the sessions I missed at this year’s SXSW, the one that I regretted the most was the Social…