Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Now on Oprah.com: Life passages online, plus an empty nest bonus
My latest blog post for Oprah.com talks about ways to get support during life passages. Whether you’re celebrating milestones like the birth of a baby, a marriage or a birthday, or confronting challenges like death or illness, I’ve got some pointers on how the web can help. This post looks at one passage in particular: your newly empty nest.
The virtues of losing touch
Google Buzz got slammed for prepopulating its users' friends lists based on their most frequent email correspondents. Facebook has taken heat for privacy settings that default to a high level of sharing. So what's the big deal about sharing stuff with people you know...
For Oprah.com: Should you get an iPad for kids?
This post for Oprah.com lists the 5 questions to ask about using an iPad for kids, so you can decide whether to get one for your family.
5 solutions to hyperthinking and hypertasking
While working my way through the consultation paper on Canada's Digital Advantage, I found myself: investigating the best way to copy and paste text from a PDF to Evernote, leading to an open browser window with a series of tabs about various options for Mac/Evernote...
On the limitations of dotcom culture
Graham Hatch's blog post about privacy issues at Google and Facebook includes some interesting musings on the dotcom world: I’ve long had a sense that there is an assumption in the dotcom world which deems that because they are inventing the future they don’t really...