Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
For Oprah.com: Gifts for the geeky dad (even after Father’s Day)
Do you have a tech-loving Dad in your life? This post for Oprah.com offers great gift ideas to show him that he’s your favorite geek.
How to stop waiting by the inbox
I recently sent one of those e-mails that leaves you feeling like a shmuck. Not because of anything I wrote, but because I knew I would be obsessively checking my inbox every five minutes until I got a response. There are all kinds of reasons you might find yourself...
A balanced look at the mental impact of social media
"The Internet is distracting and isolating and diminishes our capacity for focused work." "The Internet is transformative and connecting and is making us steadily smarter." The conversation about the Internet's mental and social impact often feels like a debate...
Discovering family through a social media crisis
My latest blog post for Harvard Business Review tackles the challenge of surviving a social media emergency. It was inspired by what turned out to be a minor emergency: the earthquake that rattled most of central Canada yesterday. As it happened, I was in Ottawa at...
Patrolling the boundaries in social networking
Rob Jewitt, a lecturer in Media Studies at the University of Sunderland, writes about the university's recently introduced social networking site for students. Embedded in his description of the site's features are some interesting reflections on the kinds of...