Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Responding to online criticism: reflections on my WNYC interview
Most people don't even read the blog they're responding to. That's one of the comments that came up during my interview yesterday on WNYC's Brian Lehrer show. I spoke with Amy Eddings (sitting in for Brian Lehrer) about my recent post for Harvard Business Review on...
10 Reasons to Stop Apologizing for Your Online Life
#thankyoujesus for irl and online friends. Couldn’t live w/o either. Laptop down. It’s IRL Face Time! it was so cool…
5 ways to make your time online more fulfilling
Should you buy an iPad? The sequel: 4 reasons to buy a 3G iPad
It’s only been a little over three months since I got the first iPad — a 64 GB WiFi-only model that I picked up the day they were released. But I’ll be honest. As much as I’ve enjoyed playing Mirror’s Edge, my WiFi iPad felt like a big toy. After spending even more money, upgrading to the 64 GB iPad with WiFi and 3G, let me tell you: that $129 is worth every penny.
Focus Your Attention Online
My last blog post for Harvard Business Review offered 10 reasons to stop apologizing for your life online. It’s a…