Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Bathroom graffiti, meet social media
The back-to-school rhythm of September has stayed with me in the years since I graduated myself, but it has fresh resonance this September as I'm back in an academic environment. Here at Emily Carr the pace has quickened, the cafeteria is jammed and the anxious faces...
The Dirty Truth About Digital Fasts
Last year it was the staycation. This year it’s the digital fast. "How I unplugged" — from Twitter, from a…
Alone online
When we have no project to finish, no friend to visit, no book to read, no television to watch or no record to play, and when we are left all alone by ourselves we are brought so close to the revelation of our basic human aloneness and are so afraid of experiencing an...
Talking about talking about social media
Daniel Greene has an interesting post about the need for offline conversations that can help us make sense of our lives online. As he puts it: I need a forum for discussion– a structured, moderated, real life, real time conversation about social media. I need to...
The size of social media
No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. That's the core of Mashable's advice in a piece running today, How to...