Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Alone online
When we have no project to finish, no friend to visit, no book to read, no television to watch or no record to play, and when we are left all alone by ourselves we are brought so close to the revelation of our basic human aloneness and are so afraid of experiencing an...
Talking about talking about social media
Daniel Greene has an interesting post about the need for offline conversations that can help us make sense of our lives online. As he puts it: I need a forum for discussion– a structured, moderated, real life, real time conversation about social media. I need to...
The size of social media
No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. That's the core of Mashable's advice in a piece running today, How to...
6 social web sites where you want multiple accounts
If you're trying to develop a consistent voice, brand or set of relationships across the social web, it's very useful to choose a username that is available on all the major social networks and use that as your consistent handle online. (I'm awsamuel, everywhere.) But...
5 life problems created by Facebook — and 1 solution
The launch of Facebook Places, which lets people "check in" to geographic locations the way they can with FourSquare, Yelp or Gowalla, has provoked a fresh round of reflection on how Facebook affects our lives and relationships. Here are 5 problems that Facebook could...