Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Beat AI sycophancy with my “team of rivals” prompt
This prompt was featured in my Thrive at Work newsletter. Subscribe to this free biweekly newsletter to get practical, inspiring ideas for your digital working life. How do you get AI to tell you not just what you want to hear, but what you need to hear? In my...
Use AI to adjust the timing on your keynote, speech, workshop or meeting
AI can help you adjust your meeting or presentation on the fly—by preparing a game plan with alternate scenarios depending on how conversation unfolds. Use this prompt to generate a table like the one below, and then save a screenshot of that table to your phone or...
A week in my life with AI
My favourite Canadian products
I've been very touched to see American friends expressing their desire to buy Canadian as a way of showing solidarity in the face of Trump's destructive tariffs. While Tim Horton's is no longer Canadian (it's owned by the same folks who own Burger King and Popeyes),...
Your custom AI makes you a better speaker (or consultant)
Your pre-trained AI isn't just a resource for you: It's a resource for your clients. Here's an example of how I use the "Alexerizer," the custom AI that I talked about recently on HBR's Women at Work podcast. While the Alexerizer primarily exists to help me brainstorm...