Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Today in the Wall Street Journal, I look at How to Protect Your Privacy When Working From Home: There is, for instance, the loss of privacy when your colleagues overhear you arguing with your children, or see what you read on the bookshelves behind you. Or the loss of...
What makes for a great virtual event? Now that all our conferences, workshops and speaking engagements have to take place online, it's a crucial question. In today's Wall Street Journal, I map what it takes to make an online event successful, including: If at all...
What about a system that automatically changes wording in communications to eliminate your co-workers’ unhelpful quirks? This is just one of the interesting ideas in my Wall Street Journal article about how A.I. can help with workplace communications. An excerpt from...
When the senior editors at Medium approached me about writing the definitive guide to Google Drive, they weren't expecting the Sext-o-matic: a Google sheet that automates the tedious job of sending sexy text messages to your lover. But I couldn't resist building...
Every year, my experience of remote work changes dramatically from winter to spring. In the fall and winter, I lead a relatively independent existence as a freelance tech writer and researcher. That pace changes when it comes time to rejoin the team at Sprinklr, where...