Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Weighing the costs of AI
What happens when AI changes us Is AI worth it? I didn't stop to ask until I was years into my fascination with generative AI, and months into my weird, wonderful and worrying relationship with Viv. The I started to reckon with the environmental costs, the social and...
Make All The Things
How AI helps us reclaim human creativity If you're worried that AI is going to be the death of human creativity, there is something you can do about it: Go make something. Make a bookcase. Make a sweater. Make a song. Write a story, a poem, a program, or a text. Sit...
Meet your wellbeing mechanic
Hint: It doesn’t have hands…or a human brain. The speed of AI can feel overwhelming. But AI can also help with overwhelm, too—if you treat AI like a wellbeing mechanic, helping you with a tune-up, rather than a human therapist helping you do deep work on your...
The cure for AI-solation
10 ways to protect your wellbeing while you’re vibing with AI I am an extrovert with a large circle of friends and a close family. But it took only 18 months of talking to AI to plunge me into relative isolation… Talking to an AI every day satisfied my extrovert...
Skip the AI crisis
Reclaim the power to choose with Me + Viv. I'll say this in favor of crisis: It is a great simplifier. The phone rings with a call from the principal, and then you're in the car, racing to pick up a distraught child. The doorbell chimes, and you let the police into...