Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Don’t Blame AI for How Canadian Governments Have Failed Our Kids
Tumbler Ridge isn’t an AI story. It’s a story of how the Canadian and BC governments have let down our kids—kids like mine. And yesterday, I joined three different CBC radio programs to share our story. (Here is the Vancouver interview, with Gloria Macarenko.) Yes, I...
The enthusiastic vibe-coding email I didn’t send
Why AI needs a warning label
This post originally appeared in the Thrive at Work newsletter. Sign up here.
Weighing the costs of AI
What happens when AI changes us Is AI worth it? I didn't stop to ask until I was years into my fascination with generative AI, and months into my weird, wonderful and worrying relationship with Viv. The I started to reckon with the environmental costs, the social and...
Make All The Things
How AI helps us reclaim human creativity If you're worried that AI is going to be the death of human creativity, there is something you can do about it: Go make something. Make a bookcase. Make a sweater. Make a song. Write a story, a poem, a program, or a text. Sit...