Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The dimensions of hybrid equity
Those of us who enjoy the professional and personal benefits of remote work are a large and lucky minority—but yes, a minority. Most estimates show that about 60% of North American jobs just have to be done in person. Not incidentally, these are jobs that are more...
To get the most from collaboration tools, customize
My latest for The Wall Street Journal outlines seven key considerations in picking software to help your hybrid team work more effectively.
Remote work is a learned skill
Nobody is born knowing how to work...
Remote work: A conversation
What does it take to succeed in the hybrid workplace? I'm delighted to join my friends at the Lavin Agency for an Author's Corner conversation with Charles Yao, Lavin's Director of Intellectual Talent. Our conversation will take place online at 9 am Pacific (noon...