Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Today in The Wall Street Journal, I offer an expert-driven roadmap to managing employees who've been changed by the experience of remote work. As I write in today's story, They have spent over a year adjusting to a radically different rhythm—both in terms of work and...
How much time should employees spend at the office, and how much time can they continue to work remotely? How do we schedule office time for our teams so that we get the most from our space—and our employees? What do we do if some employees want to stick with remote...
While you can and should take breaks by stepping away from your devices and screens, you may not always have the time or the autonomy to do so. But if you choose the right screen-based breaks, they can provide you with similar benefits as the offline variety and help...
Today in the Wall Street Journal, I look at How to Protect Your Privacy When Working From Home: There is, for instance, the loss of privacy when your colleagues overhear you arguing with your children, or see what you read on the bookshelves behind you. Or the loss of...
What makes for a great virtual event? Now that all our conferences, workshops and speaking engagements have to take place online, it's a crucial question. In today's Wall Street Journal, I map what it takes to make an online event successful, including: If at all...