My latest for the Wall Street Journal addresses the challenges that companies face in managing “co-branded” employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to...
Why and how should CEOs use Twitter? That was the focus of my conversation with Michael Castner yesterday, on the Wall Street Journal’s Daily Wrap. You can listen to that interview below, or read the Wall Street Journal story we were riffing off: Better...
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