Publications

THE WALL STREET JOURNAL

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The Harvard Business Review

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OneZero

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JSTOR DAILY

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THE VERGE

Twitter quickstart: Your first 21 tweets

Twitter quickstart: Your first 21 tweets

If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.

Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin

Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin

Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.