SoSi

Social media for small organizations: Why size matters

Social media for small organizations: Why size matters

This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media...

Creating a social media presence in 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of...