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Unlocking the door to usability

Unlocking the door to usability

  This is the sign on the inside of my hotel room door. I love the fact that a traditional door — you know, of the lock-and-key rather than magnetic card variety — now requires documentation. It’s a great reminder that usability is entirely...
5 practices to humanize online communication

5 practices to humanize online communication

What does it mean to take online life seriously as real life? Here’s another reason to reject the idea of “IRL” (“In Real Life”) as the opposite of life online. When you visualize the real person you’re about to e-mail or tweet, you...
Feature set for a social media scrapbook

Feature set for a social media scrapbook

Last week I wrote about the non-existent web application that is currently at the top of my wishlist: a social media scrapbooking service. But I have looked into a bunch of photobook and blogging services, and nothing quite fits the bill. And after a bunch of...
12 things you don’t know about Rob Cottingham

12 things you don’t know about Rob Cottingham

In a few hours I’ll be thankful for a plate of turkey, stuffing and gravy. Meanwhile, there’s nothing like jamming chunks of bread into the cavity of a formerly living creature to make you appreciate what really matters in life. As I stood elbow-deep in turkey, I found myself reflecting on the person who is at the heart of most of what I have to be thankful for this year

How the social web can nourish your most personal relationship

How the social web can nourish your most personal relationship

The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.

Today in the Globe & Mail: Alex on the business of social media

Today’s Globe & Mail included a special supplement about MBA programs, with a feature story on why and how schools are incorporating social media into the curriculum. “Within minutes or even seconds, online chatter can span continents, conveying positive spin or the kiss of death for a product or company,” reporter Diana McLaren writes. “Business schools are adapting to the rapidly shifting relationship between companies and consumers.”

Diana spoke to me about Social Signal’s experience integrating social media into today’s businesses. (And the Globe ran my favourite, uncredited headshot — by the remarkable Kris Krug.)

Here’s what Diana included in today’s story:

Social media consultant Alexandra Samuel, co-founder of Social Signal in Vancouver, says that social media is “not just a marketing technique. It also allows a business or organization a way of monitoring for customer care.

“Social media can’t just be out there isolated in some little marketing department. You need someone to monitor and respond to what people are saying.”

The challenge for MBA schools, she says, is to “get people to think about a dramatic shift in organizations needed for social media marketing. They need less hierarchy and more communication across teams. Generally speaking, one of the first concerns for business is risk management. The reality of social media is far greater than risk. It’s about throwing a party and no one comes, there’s no response.”

As someone who consults with organizations on social network marketing, but also a business owner herself who hires staff, Ms. Samuel agrees about the need for more MBA graduates to offer a combination of traditional skills, such as financial management and business strategy, with an understanding of social media that makes them “billable” to clients.

“My dream hire is for an MBA with social media expertise,” she says. “Someone who comes with the whole package.”

Rob’s Northern Voice keynote

If you’ve ever wondered whether social media is funny, check out the reaction to Rob’s Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the...
Xoopit

Xoopit

Xoopit:

I’m grooving on this plugin for gmail/firefox that lets me browse all my videos, photos and file attachments in a convenient way.