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Work Smarter with LinkedIn, published today

June 25, 2013

Work Smarter with LinkedIn takes you through exactly what we’d cover if we sat down together to get you powered up on LinkedIn. If we had an hour or two together, we’d talk about your near- and long-term professional goals, and then we’d focus on how LinkedIn could help you achieve them.

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LinkedIn for journalists: 5 reasons to shoot for 500+ connections

October 27, 2010

This post is part 2 in a series, Social Media for Journalists. There’s one thing I expect to see on every journalist’s LinkedIn page: Journalism is one of the few professions where hitting LinkedIn’s 500+ connection threshold should be part of the job description. That’s because, as with professionals in a handful of other fields [...]

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4 steps for calculating ROI on social media

March 10, 2009

Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.

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Tips for a successful Facebook application launch

March 10, 2009

Contests are one way to get your Facebook app off to a strong start — but there are other options.

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Using B2C social media for B2B marketing

March 9, 2009

Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).

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Three steps for companies getting started with social media

March 9, 2009

Listen. Think. Engage. These are the three steps every company should follow.

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