3 tricks for monitoring Twitter mentions and trackbacks

The brilliant Lauren Bacon made a big splash yesterday with her thought-provoking post on the emotional work that often gets assigned to women working in the tech world. The response to that post has been so massive that it’s left her with a challenge: how do...

How to add yourself to your own Twitter list using HootSuite

Today I noticed an irony on the SIM Centre website: our Twitter sidebar widget, which does a lovely job of displaying tweets from all those who are connected to the SIM Centre, wasn’t showing tweets from the SIM Centre itself. I realized that was because our...

5 steps to create your social media toolkit

This entry is part [part not set] of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.