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Work Smarter with Twitter and HootSuite, new from Harvard Business Review Press

April 2, 2013

Do you feel like you could get more out of Twitter? Or are you a passionate Twitter user who wants to help your colleagues, friends and family use it and love it the way you do? Work Smarter with Twitter and HootSuite is for everyone who wants to get more out of Twitter, whether as [...]

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3 tricks for monitoring Twitter mentions and trackbacks

January 24, 2013

The brilliant Lauren Bacon made a big splash yesterday with her thought-provoking post on the emotional work that often gets assigned to women working in the tech world. The response to that post has been so massive that it’s left her with a challenge: how do you monitor and reply to the torrent of ensuing [...]

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Twitter & HootSuite stories wanted for next Harvard Business Review ebook

January 4, 2013

FROM AN EVERNOTE USER: I largely use Evernote to clip news articles, academic articles, and journal articles. I use separate Evernote notebooks for teaching, for material relevant to my book, and one for my next research project. I also created a notebook when I was writing a piece for The New Yorker about the shooting [...]

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How to add yourself to your own Twitter list using HootSuite

September 28, 2011

Today I noticed an irony on the SIM Centre website: our Twitter sidebar widget, which does a lovely job of displaying tweets from all those who are connected to the SIM Centre, wasn’t showing tweets from the SIM Centre itself. I realized that was because our sidebar was fed by a Twitter list called @Simcentre/sim-people, [...]

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How to sustain a social media presence in 3 hours a week

March 18, 2011

Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.

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5 steps to create your social media toolkit

March 16, 2011

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

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Using RockMelt with HootSuite and Feed.ly

November 11, 2010

For an overview of the RockMelt web browser, see part 1 of this series. The big advantage of RockMelt is the tight integration between browsing and sharing. To keep my Twitter account up-to-date with interesting resources on the meaningful use of technology, I currently use a combination of Google Reader (for subscribing to searches and [...]

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Using HootSuite as your Twitter dashboard

November 5, 2010

This week I’m offering an updated look at the Twitter methodology that helps me focus my attention on the people and news that matter most to me. As I put it in my post for the Harvard Business Review, this methodology lets me use Twitter as a tiny gym for my attention. I’m updating my [...]

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3 ways short links can help you drive traffic to your blog or web site

September 30, 2010

This week I showed a colleague a few of my favorite tricks with link shorteners — you know, the services that replace http://www.YourVeryLongURL.com/then-the-directory-name/plus-the-long-name-of-that-specific-page with http://bit.ly/sh0rtl1nks. After sharing some tips with her I realized they were worth writing down. Short links help you drive traffic to your web site or blog by making it easier to [...]

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