Unlike my Twitter conversations, blog comments often take a day or two to hit my radar. Since Tweetdeck (my Twitter client) is my de facto engagement hub — the place where I engage in online conversation — it makes sense for me to track other conversations in that context. To that end, I’ve figured out a setup that pulls comments on my blog posts, plus blog posts about my writing or speaking, into Tweetdeck.
It’s often hard for nonprofits to figure out how they can engage people effectively online. It’s hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. This post gives you two tools that can help: a user profile worksheet, and an engagement planning worksheet.
Listen. Think. Engage. These are the three steps every company should follow.
How to use MindMeister as a powerful tool for collaborative mindmapping and brainstorming.
Building an online community is just the first step. Here are my tips on bringing your online community to life.
The power of Boolean logic, coming soon to a sentence near you.
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.