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contests

14 tips for Twitter contests that build followers and brand visibility

April 3, 2009

Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.

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Using online contests as a marketing tool

March 15, 2009

If you’re running online contests to promote your work, you want to encourage people to participate as widely as possible. Here’s how to create a compelling and fun contest.

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Bringing your online community to life

June 2, 2008

Building an online community is just the first step. Here are my tips on bringing your online community to life.

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Wrap your brand in reflected glory

March 2, 2008

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.

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