changeeverything

We're delighted that Change Everything has been noted on TechCrunch as "a nice alternative to the user generated advertising model".

Marshall Kirkpatrick writes:

I think this is a great example of a company making use of Web 2.0 tools to promote themselves in a way that places the ballance of the impact on providing value to users and incurs promotional benefits for themselves as a consequence of that. Though this model may seem less immediately lucrative, it’s also much less likely to face the kind of anti-corporate backlash bubbling up in MySpace and YouTube.

Marshall had a couple of tips for us, too:

Unlike at 43Things, there’s not the option at ChangeEverything to mark a goal as something you have done already or the question of whether a goal is worth persuing or not – perhaps leftists are too Quixotic for such features.

These are both options we hope to introduce on the site soon – so no, lefties aren't too Quixotic (in this respect, anyhow!)