How your non-profit can earn revenue with Web 2.0: Part 5 – Product sales

What bake sales once were to PTAs, online storefronts are to today's non-profits. We're used to thinking about participants in non-profit web sites as members or supporters, people we are trying to reach with a message or mobilize around a campaign. But your online community members can also be customers — customers who may be delighted to spend their dollars in a way that supports their values and your work.