The Collaborative Economy
Companies like Uber, Airbnb and Etsy have pioneered a new business model: one in which customers get what they want from one another, rather than from established brands.
Through my work with Vision Critical and Jeremiah Owyang’s Crowd Companies, I’ve surveyed tens of thousands of consumers on how they buy, sell, borrow and share through the collaborative economy. Our two major reports helped to drive the conversation on what the collaborative economy means not only for consumers, but for traditional businesses.
2015 Report: The New Rules of the Collaborative Economy
How can companies compete in the collaborative economy? This report maps out three key strategies: competing on price, competing on brand and competing on convenience. By looking not only at the overall picture of collaborative economy participation (including data on how that pattern has changed in the past 18 months) but also, at the specific reasons people choose between buying and sharing, we were able to map out both key purchase drivers and business opportunities.
Highlights from our 2015 report
Collaborative economy articles and posts
Today in the Wall Street Journal, I look at How to Protect Your Privacy When Working From Home: There is, for instance, the loss of privacy when your colleagues overhear you arguing with your children, or see what you read on the bookshelves behind you. Or the loss of...
What makes for a great virtual event? Now that all our conferences, workshops and speaking engagements have to take place online, it's a crucial question. In today's Wall Street Journal, I map what it takes to make an online event successful, including: If at all...
What about a system that automatically changes wording in communications to eliminate your co-workers’ unhelpful quirks? This is just one of the interesting ideas in my Wall Street Journal article about how A.I. can help with workplace communications. An excerpt from...
2014 Report: Sharing is the New Buying
The first comprehensive report on the collaborative economy drew on data from more than 90,000 respondents in three countries. We mapped participation and satisfaction across multiple categories of sharing, and anticipated the explosive growth of a new generation of sharing services.
- Feature infographic on SlideShare
- Full report on SlideShare (and at right)
- The Collaborative Economy Is Exploding, And Brands That Ignore It Are Out Of Luck feature on Fast Company Co.Exist
- Complete list of coverage on the Vision Critical site