The Collaborative Economy
Companies like Uber, Airbnb and Etsy have pioneered a new business model: one in which customers get what they want from one another, rather than from established brands.
Through my work with Vision Critical and Jeremiah Owyang’s Crowd Companies, I’ve surveyed tens of thousands of consumers on how they buy, sell, borrow and share through the collaborative economy. Our two major reports helped to drive the conversation on what the collaborative economy means not only for consumers, but for traditional businesses.
Speeches on the collaborative economy
What does the collaborative economy mean for your business or industry? I speak frequently on the collaborative economy, drawing on the insights from our research on how tens of thousands of people choose to buy or share. Find out how I can help your audience understand what the collaborative economy means for them.
2015 Report: The New Rules of the Collaborative Economy
How can companies compete in the collaborative economy? This report maps out three key strategies: competing on price, competing on brand and competing on convenience. By looking not only at the overall picture of collaborative economy participation (including data on how that pattern has changed in the past 18 months) but also, at the specific reasons people choose between buying and sharing, we were able to map out both key purchase drivers and business opportunities.
Key resources
- Feature infographic on SlideShare
- Full report as PDF on SlideShare
Highlights from our 2015 report
Collaborative economy articles and posts
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This post originally appeared in the Thrive at Work newsletter. Sign up here.
2014 Report: Sharing is the New Buying
The first comprehensive report on the collaborative economy drew on data from more than 90,000 respondents in three countries. We mapped participation and satisfaction across multiple categories of sharing, and anticipated the explosive growth of a new generation of sharing services.
Key resources
- Feature infographic on SlideShare
- Full report on SlideShare (and at right)
- The Collaborative Economy Is Exploding, And Brands That Ignore It Are Out Of Luck feature on Fast Company Co.Exist
- Complete list of coverage on the Vision Critical site