The Collaborative Economy

Companies like Uber, Airbnb and Etsy have pioneered a new business model: one in which customers get what they want from one another, rather than from established brands.

Through my work with Vision Critical and Jeremiah Owyang’s Crowd Companies, I’ve surveyed tens of thousands of consumers on how they buy, sell, borrow and share through the collaborative economy. Our two major reports helped to drive the conversation on what the collaborative economy means not only for consumers, but for traditional businesses.


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Speeches on the collaborative economy

What does the collaborative economy mean for your business or industry? I speak frequently on the collaborative economy, drawing on the insights from our research on how tens of thousands of people choose to buy or share. Find out how I can help your audience understand what the collaborative economy means for them.

size of collaborative economy in US and Canada

2015 Report: The New Rules of the Collaborative Economy

How can companies compete in the collaborative economy? This report maps out three key strategies: competing on price, competing on brand and competing on convenience. By looking not only at the overall picture of collaborative economy participation (including data on how that pattern has changed in the past 18 months) but also, at the specific reasons people choose between buying and sharing, we were able to map out both key purchase drivers and business opportunities.

Key resources

Highlights from our 2015 report

who defaults to sharing vs buying
how costs savings affect sharing

Collaborative economy articles and posts

How to Protect Your Privacy When Working From Home

Today in the Wall Street Journal, I look at How to Protect Your Privacy When Working From Home: There is, for instance, the loss of privacy when your colleagues overhear you arguing with your children, or see what you read on the bookshelves behind you. Or the loss of...

Today in the WSJ: The key to creating virtual conferences that work

What makes for a great virtual event? Now that all our conferences, workshops and speaking engagements have to take place online, it's a crucial question. In today's Wall Street Journal, I map what it takes to make an online event successful, including: If at all...

How A.I. could change the workplace

How A.I. could change the workplace

What about a system that automatically changes wording in communications to eliminate your co-workers’ unhelpful quirks? This is just one of the interesting ideas in my Wall Street Journal article about how A.I. can help with workplace communications. An excerpt from...

2014 Report: Sharing is the New Buying

The first comprehensive report on the collaborative economy drew on data from more than 90,000 respondents in three countries. We mapped participation and satisfaction across multiple categories of sharing, and anticipated the explosive growth of a new generation of sharing services.

Key resources