The Collaborative Economy
Companies like Uber, Airbnb and Etsy have pioneered a new business model: one in which customers get what they want from one another, rather than from established brands.
Through my work with Vision Critical and Jeremiah Owyang’s Crowd Companies, I’ve surveyed tens of thousands of consumers on how they buy, sell, borrow and share through the collaborative economy. Our two major reports helped to drive the conversation on what the collaborative economy means not only for consumers, but for traditional businesses.
2015 Report: The New Rules of the Collaborative Economy
How can companies compete in the collaborative economy? This report maps out three key strategies: competing on price, competing on brand and competing on convenience. By looking not only at the overall picture of collaborative economy participation (including data on how that pattern has changed in the past 18 months) but also, at the specific reasons people choose between buying and sharing, we were able to map out both key purchase drivers and business opportunities.
Highlights from our 2015 report
Collaborative economy articles and posts
Those of us who enjoy the professional and personal benefits of remote work are a large and lucky minority—but yes, a minority. Most estimates show that about 60% of North American jobs just have to be done in person. Not incidentally, these are jobs that are more...
My latest for The Wall Street Journal outlines seven key considerations in picking software to help your hybrid team work more effectively.
2014 Report: Sharing is the New Buying
The first comprehensive report on the collaborative economy drew on data from more than 90,000 respondents in three countries. We mapped participation and satisfaction across multiple categories of sharing, and anticipated the explosive growth of a new generation of sharing services.
- Feature infographic on SlideShare
- Full report on SlideShare (and at right)
- The Collaborative Economy Is Exploding, And Brands That Ignore It Are Out Of Luck feature on Fast Company Co.Exist
- Complete list of coverage on the Vision Critical site