In a few hours I’ll be thankful for a plate of turkey, stuffing and gravy. Meanwhile, there’s nothing like jamming chunks of bread into the cavity of a formerly living creature to make you appreciate what really matters in life. As I stood elbow-deep in turkey, I found myself reflecting on the person who is at the heart of most of what I have to be thankful for this year
The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.
Today’s Globe & Mail included a special supplement about MBA programs, with a feature story on why and how schools are incorporating social media into the curriculum. “Within minutes or even seconds, online chatter can span continents, conveying positive spin or the kiss of death for a product or company,” reporter Diana McLaren writes. “Business schools are adapting to the rapidly shifting relationship between companies and consumers.”
Diana spoke to me about Social Signal’s experience integrating social media into today’s businesses. (And the Globe ran my favourite, uncredited headshot — by the remarkable Kris Krug.)
Here’s what Diana included in today’s story:
Social media consultant Alexandra Samuel, co-founder of Social Signal in Vancouver, says that social media is “not just a marketing technique. It also allows a business or organization a way of monitoring for customer care.
“Social media can’t just be out there isolated in some little marketing department. You need someone to monitor and respond to what people are saying.”
The challenge for MBA schools, she says, is to “get people to think about a dramatic shift in organizations needed for social media marketing. They need less hierarchy and more communication across teams. Generally speaking, one of the first concerns for business is risk management. The reality of social media is far greater than risk. It’s about throwing a party and no one comes, there’s no response.”
As someone who consults with organizations on social network marketing, but also a business owner herself who hires staff, Ms. Samuel agrees about the need for more MBA graduates to offer a combination of traditional skills, such as financial management and business strategy, with an understanding of social media that makes them “billable” to clients.
“My dream hire is for an MBA with social media expertise,” she says. “Someone who comes with the whole package.”
I’m grooving on this plugin for gmail/firefox that lets me browse all my videos, photos and file attachments in a convenient way.
To celebrate our half-hex wedding anniversary, we created a new, geek-friendly set of recommended anniversary gifts.
Most online collaboration tools engage your left brain: that part of you that likes structure and organization, and supports linear, sequential thinking. Collaborative mind mapping, on the other hand, engages the right side of your brain by helping you think visually — together and online.
Technology and copyright
Technology is obsoleting copyright law. Encourages people to use Creative Commons for all their work.
Â» bonus tip: When publishing with Creative Commons, use the attribution noncommercial license, which means that any non-profit can republish your content, as long as they credit you as the original author (or photographer). But businesses wonâ€™t be allowed to take your content and make money with it.
Promote ownership of your brand
Let people remix your content. Give them creative assets to work with.
Let go of control. Donâ€™t make the mistake the music industry made â€” trying to loc down their content, and alienating their fans.
If it didnâ€™t happen on the Internet, it didnâ€™t happen.
The power of open source
Open source software development is inherently tied to social change. They are building things for the common grood while working around traditional power models.