It’s often hard for nonprofits to figure out how they can engage people effectively online. It’s hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. This post gives you two tools that can help: a user profile worksheet, and an engagement planning worksheet.
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I am an independent writer, speaker and researcher, and the author of Work Smarter with Social Media for Harvard Business Review Press. My work focuses on how people and organizations can work smarter and live better online. I am a regular contributor to The Wall Street Journal, The Christian Science Monitor's Passcode, JSTOR Daily and The Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency.