How the social web can nourish your most personal relationship

The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.

My Obama mama

My mom turns 70 on November 16th and insists there’s nothing she wants for her birthday other than photos of her grandchildren. I know the one thing that would thrill her even more: being present at Barack Obama’s inauguration.

How your non-profit can earn revenue with Web 2.0: Part 5 – Product sales

What bake sales once were to PTAs, online storefronts are to today's non-profits. We're used to thinking about participants in non-profit web sites as members or supporters, people we are trying to reach with a message or mobilize around a campaign. But your online community members can also be customers — customers who may be delighted to spend their dollars in a way that supports their values and your work.

YouTube views as a proxy for web success

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping...