If conferences were like slot machines

My Facebook friends should be forgiven if they think I’m in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on “How social media drives consumer decisions” at the LeadingRE real estate conference. I got to...

Work Smarter with LinkedIn, published today

Work Smarter with LinkedIn takes you through exactly what we’d cover if we sat down together to get you powered up on LinkedIn. If we had an hour or two together, we’d talk about your near- and long-term professional goals, and then we’d focus on how LinkedIn could help you achieve them.

Using B2C social media for B2B marketing

Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).