SXSW X SWAG

Separating my SXSW swag into “take it home” and “throw it out” piles shows what makes for good, memorable promotional materials.

How great editing motivates great user-generated content

When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...