Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
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I am an independent writer, speaker and researcher, and the author of Work Smarter with Social Media for Harvard Business Review Press. My work focuses on how people and organizations can work smarter and live better online. I am a regular contributor to The Wall Street Journal, The Christian Science Monitor's Passcode, JSTOR Daily and The Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency.