Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.
Building an online community is just the first step. Here are my tips on bringing your online community to life.
A social media site thrives on active and ongoing user contribution. That typically demands ongoing infusions of content, skilled animation, participation incentives — all of which cost money.The great news is that social media sites offer at least as many opportunities for revenue generation as for spending.