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Catch up on Alex’s latest publications and appearances here.

Where The Social Network fails, does Gossip Girl succeed?

My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn't tell us about social media, since the movie used the birth of Facebook as the backdrop for a...

13 tips for using Facebook events instead of pages, groups or apps

If you’re creating a participatory project on Facebook, consider creating an event rather than a Facebook page. An event can provide an easy way of inviting people into your Facebook conversation, and you can use these 13 tips to make the most of it.

Locative technologies help us redefine what presence means

Simon King has a provocative blog post about the relationship between using technologies on-location, and actually being present in the location where you're checking. He begins by comparing e-readers and smartphones to books or magazines: In my experience, there is a...

Eat my words: a dinner club for copy editors

Rob and I love to go out for dinner, but food is rarely the highlight of the meal. Usually, the high point is the process of copy editing the menu. It's rare (virtually unheard of!) for us to dine at a restaurant that is typo-free, grammatically correct and...

Show + Tech: What I did on my summer vacation

Stinky socks. Talking dogs. Dancing jelly beans. We got to see all of the above -- and more! -- at the SIM Centre's inaugural show + tech. Show + tech is a chance for members of Vancouver's business, art and technology communities to connect with the faculty, students...

3 ways short links can help you drive traffic to your blog or web site

This week I showed a colleague a few of my favorite tricks with link shorteners -- you know, the services that replace http://www.YourVeryLongURL.com/then-the-directory-name/plus-the-long-name-of-that-specific-page with http://bit.ly/sh0rtl1nks. After sharing some...