Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How Twitter filters can help you cope with your fear of missing out
UPDATE: Seesmic is now part of Hootsuite, which doesn't support filtering based on excluding keywords. So during SXSW, I use Tweetdeck, which lets you filter a stream to exclude any tweet that includes a specific term. If you've been using Facebook, Twitter,...
11 surprising insights into the future of mobile & BlackBerry from Tyler Lessard, VP of RIM
Tonight I attended presentation by Tyler Lessard VP of Developer Relations for RIM. There are 3 million downloads daily from BlackBerry store even though they have a fraction of the number of apps available on the Android and iPhone stores. ESPN reports more traffic...
Using your e-mail signature to fight inbox overload
It's day 5 of my vendetta on mandatory e-mail replies and I'm feeling the pain. On the one hand, I'm as committed as ever to changing the attitude that every e-mail needs a response -- an attitude that is totally out-of-step with every other channel of online...
Mindful of social media
Lori Deschene of TinyBuddha has a fantastic post on 10 Mindful Ways to Use Social Media at Tricycle. It's hard to pick just one to share but if I have to... If you propose to tweet, always ask yourself: Is it true? Is it necessary? Is it kind? Sometimes we post...
Two tweaks for your e-mail vendetta auto-responder
Yesterday I set up a vacation responder as part of my e-mail vendetta. If you're thinking of doing the same, you might note a couple of tweaks: I forward multiple e-mail addresses to a single Gmail account. But Gmail's vacation responder doesn't do a good job of...