Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
It’s monkey see, monkey do over here
And you know, you usually don't let monkeys hack firmware.
The family that hacks together….
Saturday morning at our house: the kids are programming our new Lego Mindstorms robot. I'm installing Xcode on the Mac home media server...step one in the long road to controlling our Mini with our Kinect.
How to use your Facebook restricted list
This step-by-step guide shows you how to use Facebook’s restricted list to control who can see your posts.
Don’t be scared to Facebook your kids: A response to Amy Webb
Amy Webb has written an important but frustrating post on Facebook privacy and kids on the Slate website. Writing about a friend who extensively Facebooks photos and stories about her daughter "Kate", Webb worries that Kate's parents have compromised their child's...
11 things I want to stop learning
There are some things I seem destined to learn over and over again, and gosh, I wish I could stop learning them already. For example: Unplug it before you open it. If you don't want to do it tomorrow, you won't want to do it in three months, either. Just because Apple...