Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The Latest from the Technorati Rank Wars
OK, it just occurred to me that my Technorati claim might in fact have been slightly messed up by the fact that Technorati was tracking my /blog directory, whereas the blog itself is now in the root directory. I set up a new blog claim directed to the right location...
Irony, thy name is Technorati
It's happened! I am now officially kicking Rob's ass on Technorati, having jumped overnight from a soul-destroying 72,991 to a respectable if not stellar 44,348 (just think...only 44,347 blogs with more links than mine!). One might attribute this leap to the silent,...
A helping hand from Technorati?
I've heard about people whose small-minded partners keep track of things like who does more dishes or who remembers birthdays and anniversaries. And I'm usually sympathetic to my friends who complain that love can't be run on a point system. But that's because typical...
Setting up Bloglines subscriptions
A little more guidance for those just getting started with RSS: some more step-by-step advice on adding RSS feeds to your Bloglines account. When you're on a site that you'd like to subscribe to, click on the "sub with Bloglines" button on your toolbar (the one you...
Category feeds in WordPress
TangognaT helpfully provides a surprisingly hard-to-find answer to a pretty basic question: how do you create category-specific RSS feeds in WordPress? And the answer is... All you need to do is add a ?cat=# of category to the base url for any wordpress feed. ...so if...