Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Looking for Diablogue?
I’m consolidating blogs: in future you can find my posts about civic engagement, online dialogue and related topics on Otherwise Engaged.
Technorati previews tag feeds
The beta Technorati makeover is now online and hurrah! it includes RSS feeds for tag pages. These feeds will make it much easier for people to aggregate blog-related content from across the web by subscribing to a particular tag feed — either within a newsreader like Bloglines or for republishing on a web site […]
YASBoS: Jots
Beth Kanter has added a great gnomz cartoon to our bloggespondence (Rob, please add this to your Lexicon for the New Millennium) on del.icio.us and social bookmarking. Beth's latest post on the subject pointed me to Jots, yet another social bookmarking site (OK, lets...
How to raise a gay-friendly child
Jennifer Gerarda Brown has posted a great set of tips on how to raise a gay-friendly child on the Lessig blog. A nice e.g. of the strong respect for civil rights that fits well with Lessig-style cyberpolitics.
Conference on Social Capital & ICTs
The European Social Capital, Quality of Life & Information Society Technologies project (SOCQUIT) is holding a 2-day conference in Paris (!) this September. The conference will reviw the results of SOQUIT’s research into the impact of IT on social capital, which focuses particularly on work and employment, aging population, local initiatives and migrants. For […]